百店启航 千网焕新一汽奔腾由内到外全面升级

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国际在线汽车频道消息(刘拓):即便是在艳阳高照的7月,国内车市依旧“寒意”逼人车市的艰难迫使大多数品牌不断缩减开支,以熬过漫长的“冬季”但有这样一个品牌,不仅上半年销量逆市而升,近期还完成了超过一百家经销店的形象换新升级工作,它就是一汽奔腾。

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一汽奔腾“百店启航千网焕新”

?逆风凭实力一汽奔腾“实力”过人

6月30日,一汽奔腾发布2019年上半年销量报告。数据显示,2019年6月,一汽奔腾单月销量达到13434辆,同比大增167%,旗下两款主力车型奔腾X40,奔腾T77表现抢眼,销量分别为5400辆和4300辆。今年上半年一汽奔腾累计销量为4.76万辆,同比增长4.1%。

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一汽奔腾T77

诚然,好风凭借力,逆风凭实力。在国内车市增速下跌和大多数自主品牌竞争力下降的环境下,一汽奔腾2019年上半年销量逆市而升,这与其良好的产品布局,精准的市场把控密不可分。更为重要的是,有了良好的基础,一汽奔腾有实力也有信心对经销商网络进行升级,而与他们休戚与共的经销商们也愿意花时间,精力,财力在用户消费需求升级的大环境里与奔腾品牌共同推进渠道向上。

?百家4S店升级为“物联网汽车体验馆”

XX逆水行舟,不进则退,在国内汽车市场竞争日趋激烈的当下,一汽奔腾凭借着产品硬实力在消费市场屡创佳绩。在此基础上,以销量为支撑,以经销商网略为切入点,一汽奔腾完成了自“新奔腾”品牌发展战略后的又一“大动作”。7月3日,一汽奔腾“百店启航千网焕新”启动仪式暨3D全息自定义形象发布活动在临沂举行,一汽奔腾经销店以全新的统一形象焕新启航,全面转型为“物联网汽车体验馆”。同时,奔腾“3D全息自定义形象”也正式亮相发布现场。

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中国第一汽车股份有限公司总经理助理,一汽轿车股份有限公司党委书记,总经理柳长庆

在发布会现场,一汽轿车股份有限公司总经理柳长庆表示:“截止7月3号,一汽奔腾已经有超过一百家经销店完成品牌形象焕新升级,且力争在一年内实现全国一千家二级网络的形象升级。“这标志着,面对消费升级趋势和用户日益增加的体验需求,新奔腾品牌正式迈入品牌向上,渠道向上,产品向上,技术向上的全新发展阶段。

“经过13年的发展,一汽奔腾目前已经拥有超过百万用户,他们(一汽奔腾经销商)是新奔腾品牌的洞见者,甚至是产品和服务的创新伙伴”。柳长庆认为,遍布全国的奔腾经销店,是一汽奔腾与用户间不可或缺的纽带,更是满足用户需求的最前线。对此,我们能够看出一汽奔腾对提升消费者用车体验所做的努力以及对于经销商伙伴的高度重视。

何为“物联网汽车体验馆”

XXFAW Pentium IoT Car Experience Hall features 8 areas including welcome, children's entertainment, virtual interactive experience, boutique display, model display, key model display, brand display, interactive leisure, and integration into 9 application scenarios. Meet the needs of consumers with an immersive car experience.

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FAW Pentium "IoT Car Experience Museum"

In the newly upgraded physical store, all the Pentium models have the function of IoT. The vehicles in the exhibition area can be interconnected with the smart homes in the interactive leisure area. Users can experience the full interaction between the car space and the living space. On the online, FAW Pentium also passes the Pentium. The virtual space such as FAN APP and Yundian builds the interactive space of users, dealers and manufacturers, and multi-dimensionally uses the Internet of Things properties of Pentium cars, allowing customers in the store to enjoy the unprecedented car purchase mode and feel the coolness of future technology. Enjoy the style of FAW Pentium "IoT car driver".

"3D Holographic Custom Image" helps YOMI to upgrade again

Also released with the IoT Car Experience Hall is the upgraded "virtual life" YOMI. Since the release of FAW Pentium T77 in 2018, FAW Pentium's original "3D holographic intelligence control" technology has brought the IoT car to the masses, and the IoT car loaded with future technology is at your fingertips. After the upgrade, YOMI added the face customization technology with the help of “3D holographic custom image” technology. Users can customize it to anyone according to their own preferences, and the simulation degree can be as high as 60%.

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YOMI adds face customization with the help of "3D holographic custom image" technology

xx在这个100家商店的航海活动中亮相的T77帆船版本是“3D全息定制图像”技术的纪念版,该技术已经升级。这种型号延续了T77“爆炸”的硬实力。与此同时,该软件再次升级,因此智能技术触手可及。值得一提的是,一汽奔腾还推出了一款优惠政策,为该型号推出7700元的版本。

写在最后:

为了精确控制产品发布,对经销商网络的高度关注,以及对未来技术的开放态度,这些可能是一汽奔腾在消费市场上对抗市场的成功公式。对消费者而言,更好的产品体验,更贴心的购车以及更具技术意识的汽车生活可能是给消费者留下深刻印象的关键。